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Goodmail Systems and CertifiedEmail In the News: 2010

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February 2010

  • Email Data Source Unveils New Service Rating the Reach and Inbox Delivery Rate of Email Marketers and Publishers
    New Service from Email Data Source Provides Competitive Email Reach and Inbox Delivery Statistics For the first time.
    Email Data Source, the leading provider of competitive intelligence for email and digital messaging, announced today a new service that shows the reach of email campaigns and provides data on the inbox deliverability of major email marketers. The new service will be provided as an add-on to Email Analyst, EDS’s email and social media analytics tool...With the new capabilities of Email Analyst, marketers can also gain insight into the services of email vendors. One such service, Goodmail Systems’s CertifiedEmail. Is available only for good senders and ensures inbox placement for email campaigns. Gal Chanoch, Goodmail Systems’s VP of Product Management, reacted as follows: "Goodmail welcomes Email Data Source's new service. After reviewing the first report, it has been proven yet again that a significant number of emails are still landing in the spam folders. We are pleased that the report found our CertifiedEmail senders reaching 100% inbox delivery.”
  • Calling all marketers: Start coloring outside the lines
    In this interview, Peter Horan, CEO of Goodmail Systems, talks about the staying power of new technology, which industries are rising to the innovation challenge, and how to bring edgy digital strategies to life. | Jodi Harris, iMediaConnection
  • Embedded Video in E-Mail Puts Thrillist on Cutting Edge
    This is related to: CertifiedVideo
    (Article content not shown at Direct Magazine's request) | Sherry Chiger, Direct Magazine

January 2010

  • Companies launch new ways to deliver video e-mails in marketing campaigns
    The ability to run video files in e-mail marketing campaigns is reaching new levels, with video technology companies including Flimp Media Inc. and Liveclicker Inc. working with e-mail services providers to offer new marketing applications... e-mail services provider Goodmail Systems recently teamed up with Liveclicker to integrate Liveclicker’s Video Email Express video distribution platform with Goodmail’s e-mail delivery system. The two companies have also launched a joint venture service, CertifiedVideo.GIF, which is designed to ensure the deliverability of Liveclicker video e-mails through all of Goodmail’s Internet service provider partners. CertifiedVideo.GIF also provides for automatic play of video content in e-mail recipients’ inboxes. GIF stands for graphics interchange format. | Internet Retailer
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    Domain Reputation Moves Forward; Additional Standards Considered
    This is related to: CertifiedDomain
    Signs that the internet is moving to a domain-based standard continue to proliferate. The latest: Goodmail Systems last month published a list that Goodmail has dubbed the industry's first domain-based whitelist of good email senders. Called CertifiedDomain, it is the first in a new line of domain-based products to be introduced by Goodmail throughout 2010. "As more and more email senders embrace email authentication standards such as DKIM and SIDF, it is now time to assign and track reputation at the internet domain level," says Daniel Dreymann, president and co-founder of Goodmail. Owners of internet domains listed on Goodmail's CertifiedDomain list undergo an accreditation process, passing checks across a number of public and private databases. Goodmail cross-references a domain's reputation against this data, making sure the applicant adheres to email sending best practices. | Marketing Vox
  • Inbox Insider: Partnerships clear the way for video in e-mail marketing
    This is related to: CertifiedVideo, CertifiedVideo .GIF
    Industry experts have chatted about using video in e-mail marketing for years, but the technology was held back by deliverability and bandwidth issues. Yet these days, e-mail service providers are conquering those challenges. They're more often coming to the table with video e-mail solutions, a result of their partnerships with video vendors, as well as e-mail deliverability tools that bypass the former technical issues. For instance, Goodmail Systems announced a partnership with Liveclicker, a video and e-commerce technology company, last week. They have combined Liverclicker's video commerce application with Goodmail's CertifiedEmail platform, calling the result CertifiedVideo.GIF. The product follows Goodmail's CertifiedVideo, launched last year, which certified senders can use to bypass ISP filters and deliver e-mails with videos within them. | Dianna Dilworth, DM News
  • Computer scammers solicit 'donations' for Haitian relief
    Scammers have descended on the Internet in an all-out effort to dupe people into sending them money intended for victims — this time, after the devastating earthquake in Haiti. Amid warnings from the FBI and computer-security companies, a wave of dodgy e-mails and websites soliciting charitable donations has popped up. Suspicious links to websites, for example, are up 400% in the past few days, says computer-security firm Proofpoint. E-mail security firm Goodmail Systems, meanwhile, is part of an industrywide initiative to ensure the e-mail of legitimate organizations, such as the Red Cross, isn't blocked inadvertently when security vendors filter bogus e-mail. | Jon Swatz, USA Today
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    Email Marketing Options Expand With New Relationships
    New Options with Video Marketing
    This is related to: CertifiedVideo, CertifiedVideo .GIF
    Email marketing provider Goodmail Systems and Liveclicker, a developer of advanced video commerce applications, have formed a JV in which Liveclicker's video technology will be added atop the Goodmail CertifiedEmail platform. The duo also announced a new service called CertifiedVideo .GIF, which allows Liveclicker-enhanced video emails to be delivered to all Goodmail ISP partners. Having a video render properly in a recipient's email client is not easy but it is possible, according to StrongMail - either by using video.GIF or Goodmail's CertifiedVideo. Even with video.GIFs there are technical "considerations to address, such as file size, bandwidth, etc., but companies like LiveClicker have emerged to handle these aspects, making it very easy for companies to adopt this method," StrongMail said. | Marketing Vox
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    iContact expands product offerings with a more secure service
    E-mail marketing services firm iContact is expanding its product line to include a more secure service. Offered as a premium product at additional cost, the CertifiedEmail solution is being offered by iContact in partnership with California-based Goodmail Systems.According to an iContact spokesperson, iContact is responding to customer requests for a safer, guaranteed e-mail solution. “We also expect this partnership to open new markets for us,” he added. Goodmail developed the Certified Email product. “Our partnership with Goodmail Systems means iContact customers can enjoy all of the delivery and visibility benefits of CertifiedEmail, previously only available to the biggest brands,” said Kevin Fitzgerald, vice president of sales at iContact. “With CertifiedEmail, we are helping to ensure that our email marketing customers can quickly and efficiently launch high-impact, highly successful campaigns that deliver the greatest value for their marketing spend.” iContact, which is privately held and is venture capital backed, already has more than 57,000 customers. “Our partnership will permit a huge new category of companies to use email as a vital component of their marketing campaigns, with all creative fully rendered and delivered intact,” said Goodmail Chief Executive Officer Peter Horan. | Local Tech Wire
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    Goodmail Partners With Liveclicker on Video-Based Email Marketing
    This is related to: CertifiedVideo, CertifiedVideo .GIF
    Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, and Liveclicker, a developer of advanced video commerce applications, today announced a joint partnership to extend video email marketing to more consumers by adding Liveclicker’s video technology atop the Goodmail CertifiedEmail platform. The companies today also announced CertifiedVideo .GIF, a new joint service that ensures deliverability and automatic play of Liveclicker-enhanced video emails through all Goodmail ISP partners. Liveclicker’s Video Email Express platform is a patent-pending intelligent in-email video solution that enables email marketers to deliver video across email and mobile clients using a suite of standard and proprietary technologies. The Goodmail CertifiedEmail delivery platform, with its rigorous accreditation process, sends highly trusted email campaigns that include a cryptographically secure token allowing Liveclicker videos to play automatically in subscriber inboxes, even when images are disabled. Because the messages are marked in the inbox with a unique blue ribbon envelope icon, consumers are assured of the sender’s authenticity and security of the video-enhanced message, resulting in a dramatically higher open rate. With CertifiedVideo .GIF, marketers achieve video in email that results in better consumer engagement, more effective sales efforts, and higher ROI. | Internet Ad Sales
  • The Year of SMS, Sort Of -- And Other 2010 Predictions
    This is related to: CertifiedVideo
    Video (Rich Media) and Email. Many of you remember the early days of rich media, plagued with painfully slow connection speeds, uncertain delivery guidelines, email clients that did not render HTML, etc. Rich media was expensive to create and difficult to deliver. With the recent push from GoodMail and others, I think rich media will find its place as a staple in the marketer's arsenal. I am most excited about the ability to run JavaScript within the email itself. For some clients, this is enabling us to create whole new, dynamic experiences within campaigns (including integrating enhanced social media capabilities within the inbox). Stay tuned for more in this area throughout the year. | Ryan Deutsch | MediaPost

See more in our 2009 Archive...