GOODMAIL SYSTEMS NAMED A RED HERRING 100 WINNER 

Provider of CertifiedEmail Recognized for Innovative System of Marking Legitimate Email

San Francisco, CA, May 2, 2007 – Red Herring today announced that Goodmail Systems, Inc., creator of the CertifiedEmail service for trusted, assured email delivery, is a recipient of the Red Herring 100 Award for 2007, an award given to the top 100 private technology companies based in North America.

"Having received more than 800 submissions, it is clear that we are witnessing a new outburst of creativity," said Joel Dreyfuss, editor-in-chief of Red Herring. "With venture capital flowing again, it’s exciting to see technology innovators and business investors collaborate to create disruptive technologies. The Red Herring 100 North America companies are impressive up-and-comers and definitely the ones to watch."

Goodmail's CertifiedEmail is the industry’s only trusted-class of email and features a unique means of signaling email legitimacy and safety to recipients while providing accredited volume senders a secure, trusted channel of communications with their existing customers. Enterprises such as online retailers, banks and nonprofits can qualify as legitimate senders when they fulfill Goodmail’s sending best practices and stringent low complaint rate requirement. Each CertifiedEmail message is sent with a unique, cryptographically-secure token that authenticates the email and is presented in the email interface with a special blue-ribbon trust icon- a message of security to the recipient that lets them know that it is safe to open. Goodmail partners with major ISPs, including Yahoo! And AOL, to assure senders 100% delivery and automatic rendering of links and images, exponentially improving overall email business results and driving triple-digit ROI.

“Goodmail is honored to achieve a spot in the Red Herring 100 ‘winner’s circle’ among other exceptional companies,” said Richard Gingras, CEO of Goodmail Systems, Inc. “Goodmail has pioneered an email delivery solution that successfully provides consumers and businesses with a new level of protection from email fraud and phishing scams. We look forward to continuing to fulfill our mission to restore trust in email communications between volume senders and consumers.”

Red Herring’s annual lists of top private companies are an important part of the company’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated more than 800 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

To honor the CEOs of Red Herring 100 Spring companies, Red Herring has invited each one to present his or her company at its Red Herring Spring 2007 event, May1-3, at the Hyatt Regency in Monterey. As the venue for the unveiling of the Top 100 private companies in North America, Red Herring Spring draws unparalleled attention from decision makers and industry observers across the continent. This year marks the 10th anniversary of the Red Herring 100 Awards. To celebrate this occasion, Red Herring 100 winners will share their successes and insights on how to make it to the top.

About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About Goodmail Systems

Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by over 400 commercial brands and 200 government agencies and nonprofits. It is supported in North America and Europe by a wide network of email platforms and service providers.

Media Contacts

SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com