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Media and Advertising Veteran Peter Horan Joins Goodmail as Chief Executive Officer
New CEO Will Spearhead First Advertising Platform for the Inbox
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MOUNTAIN VIEW, Calif., May 19, 2008 - Goodmail Systems, creator of CertifiedEmail™, the industry’s standard for trusted email, today announced Peter Horan as its new chief executive officer. With over two decades of media and advertising industry leadership, Horan comes to Goodmail from IAC Media and Advertising, where as CEO he oversaw more than $250 million in advertising and commerce revenue from Evite, Pronto, IAC Mobile and Ask Sponsored Listings. He will bring to the company a level of unmatched experience and vision as Goodmail extends the CertifiedEmail platform for trusted consumer email to offer true “Email 2.0” advertising solutions for top brands and direct marketers.
“CertifiedEmail is quickly becoming a best practice for top email marketers. Goodmail sent more than 1.6 billion CertifiedEmail messages in the month of April alone,” said Horan. “The ability to deliver safe and legitimate email messages to consumers not only provides immediate return for senders today, it creates a platform upon which exciting new inbox-based advertising products can be introduced. Most importantly, CertifiedEmail actually improves consumers’ trust in email right now and makes it easier for them to spot messages they want.”
Horan has experience in both startups and large companies. He served as the CEO of Allbusiness.com (now part of Dun & Bradstreet), About.com (now part of the New York Times) and DevX.com (now part of Jupitermedia). Previously he spent 10 years in publishing at International Data Group, serving as SVP and Publisher of Computerworld, and also worked for 15 years in senior account management roles at Ogilvy & Mather and BBDO.
“Peter has a proven track record pioneering new advertising platforms and creating innovative ways of driving online consumer engagement,” said Daniel Dreymann, president and co-founder of Goodmail. “His leadership, ambition and creative instincts make him the perfect person to lead Goodmail’s management team and build out the capabilities of the CertifiedEmail platform.”
Horan will lead the introduction of Goodmail’s new advertising platform for the inbox, leveraging the company’s unique CertifiedEmail service, which has been adopted by seven of the nation’s top 10 email mailbox providers, and is in use by over 500 commercial brands and 200 government agencies and nonprofits. He will work closely with Dreymann who had previously served as CEO.
CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic messages from legitimate commercial and nonprofit senders with whom they have a pre-existing relationship. Available to senders with the best email practices and consumer reputation, CertifiedEmail messages are delivered directly to the inbox past content and volume filters with all links and images rendered by default, and displayed with a blue ribbon envelope in the email interface.
About Goodmail Systems
Goodmail Systems makes CertifiedEmail™, the industry standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity, and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email campaign effectiveness. CertifiedEmail has been adopted by seven of the nation's top ten email mailbox providers, and is in use by over 400 commercial brands and 200 government agencies and nonprofits. It is supported in North America and Europe by a wide network of email platforms and service providers.
Media Contacts
SHIFT Communications
Nicole Messier, Director
Telephone: 415-591-8448 | Email: goodmailPR@shiftcomm.com