Media Solutions Overview

First, Get Attention, Then Keep It

When you’re marketing media of any kind, you’ve got stiff competition from the get-go. Consumers looking for news or entertainment are accustomed to sensational headlines and glitzy, moving images. Boring email messages just won’t capture their attention. Without that all-important first step, you haven’t got a chance to get across your message — or to gain the attention of advertisers to support your site. When you use CertifiedEmail and CertifiedVideo, you’ve got advantages your competition can’t touch. 

How do you know if Goodmail is right for you? Ask yourself these questions:

Do your email messages stand out from the crowd?

The first thing consumers notice about CertifiedEmail messages is the
 CertifiedEmail Blue Trust Seal in their inbox. It flags your messages as different from all the rest. And being different is critical in capturing attention.

With dozens — or even hundreds — of messages bombarding consumers’ inboxes every day, having an icon to catch their eye puts your message front and center. And the Blue Trust Seal has another benefit: consumers know without a doubt that your messages are safe and secure. No spam. No phishing. No monkey business. Advertisers like that, too. They want to be sure they’re dealing with a reputable company, and the CertifiedEmail Blue Trust Seal gives them that confidence.

Are advertisers knocking at your door? 

Today’s advertisers are demanding accountability more than ever before. They want to know that the newsletters they invest in are reliably delivered, safe for consumers to open, and command consumers’ attention. Do all that with your newsletter, and you’ll earn top dollar for the ads you carry.

With CertifiedEmail, delivery is assured, and you can prove it. Our delivery data shows without a doubt which email messages arrived safely in your customers’ inboxes. But that’s not all. In a day when 50% of consumers won’t open an email from their own banks, CertifiedEmail clients are seeing increasing click-through rates — 30% higher, for example, at Time magazine. For advertisers, that’s money in the bank — and for your newsletter, that’s guaranteed earnings.

Is anyone seeing the images you paid for?

Today, ISPs and email providers block images and links to protect recipients from Internet crime. Consumers must make an extra effort to get the content you’ve paid to show them. And in a recent survey, email delivery and the issues related to content not rendering continue to challenge marketers and channel’s effectiveness. Little more than half B-2-C marketers cite email deliverability as their top concern. Online users have yet to embrace the remedies to this problem within their email client – just 45% have added senders to the address book and 28% turn images on in their address book¹. Yet, nothing captures — and keeps — attention like pictures.

Goodmail’s partners know with confidence that images and links in our clients’ email messages are safe, plain and simple. With CertifiedEmail, images appear automatically on opening. No extra clicks required. Consumers’ eyes are instantly drawn to what you want them to see. And getting their attention is half the battle to winning their dollars. With CertifiedEmail, popular ticket broker popular ticket broker Stub Hub! reported a 16% greater click-through rate. Better yet, their ticket sales attributed to email increased a whopping 36%!

Once you’ve got their attention, can you keep it?

What’s even more engaging than an image? A video, of course. Wouldn’t it be great to show a preview of an upcoming performance, share a live interview with a newsmaker, or demonstrate a new feature of your media site in an instant video?

With CertifiedVideo, as soon as consumers open your message, your video starts to play. Talk about an attention grabber! No other email program — anywhere — has this ability. Why do ISPs and email providers allow Goodmail to do this, when danger lurks everywhere on the Internet? Because they trust Goodmail’s expert technology. Goodmail only certifies trusted, reputable and safe senders.

Is getting through to customers costing too much time and money?

No one else can assure that your messages will get through to customers’ inboxes intact. Just when marketers think they’ve got the messaging down pat, an ISP or email provider stops them in their tracks. Marketers waste valuable time and money tweaking their subject lines, testing their messages, and replacing content. By the time they’re finished, they’ve reduced their original creative to pablum — safe, but boring, and far too costly for what they get.

With CertifiedEmail and CertifiedVideo, your full messaging — images, videos, and links — remain intact and get delivered. Set it and forget it. Then use the money you save to beat the pants off your competition in your next email campaign.

Goodmail Is the Difference

With CertifiedEmail and CertifiedVideo, your messages are welcomed by your customers. How does Goodmail do what no other provider can? Because we’re the leader in email technology, our ISP and email partners know with confidence that CertifiedEmail and CertifiedVideo messages are guaranteed safe. With our trust icon and security strip, consumers know that the messages they receive are from marketers they trust.

For more information

Ready to learn more? Contact us at (877) 650-6505 or via our inquiry form. For more information about CertifiedEmail, please see the CertifiedEmail Product Information page

*100% assured delivery, functionality and other benefits may vary by receiving ISP or webmail provider. Please contact Goodmail for more information or questions.

---

1. JupiterResearch. The ROI of Rendering: Tactics to Improve Trust, Message Delivery, and Email Effectiveness, page 3. December 2008.